7 Reasons to Start a Blog for Your Small Business

Starting a blog can transform your business like it has for my clients and millions of business bloggers around the world. Blogging is great way for a start up or a solopreneur to get their products and services in front a large audience without having to pay for expensive ads or promotions.

A business blog is a type of website or part of your existing business website that is updated on a regular basis with new blog posts. These posts, which can range from short news updates to in-depth articles and tutorials, are created by a business to share information about their products, services, industry news, and other relevant topics with their audience.

Blogging is a type of organic marketing, meaning you don’t have to pay a fee to get your content in front of people. You just have to create quality, optimized content and publish it on your website. For that reason and more, it is one of the most cost-effective ways for small business owners to promote their services and reach new clients.

If you are debating whether or not this is the right move for your business, let me share the top seven reasons to start a business blog.

1.Share Your Expertise & Build Trust

As an expert in your field or niche, you have a wealth of knowledge and expertise to share with your clients and potential customers. By starting a blog, you can establish yourself as an authority in your industry.

According to a survey by Evercoach, 81% of online consumers trust the information on blogs. Sharing valuable information, tips, and insights with your audience will help you build your credibility. When customers trust you, they are much more likely to engage with you and your products and services and refer you to others.  

2. Increase Traffic to Your Website

Search engines, like Google, love fresh and relevant content. By consistently publishing blog posts that are optimized for relevant keywords, you can attract more organic traffic to your website. According to TechClient, adding a blog to your existing website can increase traffic by as much as 434%. 

Publishing blog posts on a regular basis also gives people a reason to visit your website and engage with your brand. This can help you build a loyal following and increase your visibility online.

3. Find New Clients

One of the biggest benefits of starting a business blog is the ability to reach new clients. By publishing blog posts that are optimized for search engines, you can attract new visitors to your website who are searching for information related to your services even if they are not familiar with your brand.

For example, if you're a life coach, you could write blog posts about overcoming anxiety or finding purpose in life. When someone searches for these topics on Google, they may come across your blog post and be introduced to your services for the first time.

Blog optimization is the practice of making your blog posts more visible to people using search engines like Google or Bing. There are many ways to optimize your blog post or web page effectively. The most important on-page factors for blog post optimization include: page title, URL structure, tags, images, videos, meta tags, links, references, and the all-important overarching keyword strategy.

I have created an easy-to-follow, repeatable, step-by-step FREE guide for ensuring every blog post you craft is properly optimized for search engines called The Optimized Blog Blueprint.

4. Generate More Leads

Companies with blogs produce an average of 67% more leads monthly than companies that don't blog according to DemandMetric. If that alone doesn’t make you sit up and take note, I don’t know what will.

In general, the more quality traffic you gain, the more leads you gain. For one of my clients in the rehabilitation industry, we have grown their traffic 4895% over four years with a weekly blog strategy. In that time, qualified organic marketing leads have grown by approximately 447%.

When you think about increasing the number of people contacting you about your services by that much just by putting a few hours each week into creating a blog, it should be a no brainer.

5. Build a Community

Starting a blog can also help you build a community of followers and clients. By sharing your thoughts and insights on a regular basis, you can connect with people who share your values and interests.

Yes, it’s true, marketing doesn’t always have to be about the bottom line. In fact, if you are passionate about your work and love to talk about it blogging is a great way to find your tribe.

For example, if you're a yoga therapist, you could write blog posts about the benefits of yoga for mental health or how to practice yoga safely at home. By sharing your knowledge and passion for yoga, you can attract like-minded individuals who are interested in learning more about your services.

Marketing can feel good and do good in the world. Believe it and make it so.

6. Improve Your SEO

Search engine optimization (SEO) is an essential part of any digital marketing strategy. Search engines use several factors to determine a website’s authority and rank it in search results. One of the best ways to improve your website's SEO is by starting a blog.  

When you publish blog posts that are optimized for keywords related to your services, you can improve your website's search engine rankings. By outranking your competitors in search results, you can gain a competitive advantage and attract more customers to your site.

7. Fuel Your Social Media Strategy

Whenever I hear people say they don’t know what to post on social media, my first question is: Do you have a blog?

Blogging takes the guess work and struggle out of creating content for social media. In fact, it is possible to repurpose any given blog post to create an entire month’s worth of content. And, I think I will create an episode around doing just that in the near future.

In addition, when you create shareable content on your business blog, you're providing your audience with valuable information that they're likely to share with their own networks. This can help increase your brand's reach and visibility online, as well as drive traffic back to your website.

Shareable content can come in many forms, such as informative blog posts, how-to guides, infographics, videos, and more. By creating content that is visually appealing and easy to consume, you can increase the likelihood that people will share it on social media and other platforms.

When people share your content, it can also help build your authority and credibility in your industry. As your content is shared and re-shared, it can reach new audiences who may not have heard of your business before. This can help you attract new followers, subscribers, and customers, and ultimately, grow your business.

Conclusion

Business blogs are a popular marketing tool for many businesses. They can help increase brand awareness, establish your business as an authority in your industry, drive traffic to your website, and generate leads and sales. By providing valuable and relevant content to your audience through a blog, your business can build a strong relationship with customers and reach bigger audiences.